Cheap pay per click advertising or PPC is not hard to achieve. As you know or may not know, PPC is based on paying for brief ads that are showcased across Google and social media. These ads can be structured with links, slogans and to promote your products and services. The key goal is to drive leads that can convert into revenue each time your ads or links are clicked. On average, Google Ads promises a 2 to 1 return on your initial investment. Yet, this can vary based on market scope, trends and how well or poor your ads are running across the web.
Costs per Clicks
Cost per click is the price you pay to Google when someone clicks on your ads. This is a crucial metric on determining how much clicks on your ads will cost. While it’s important to hire a leading SEO agency that specializes in PPC ads, it’s as important to watch these ads on your own. This includes the desired keywords to see how well or poor they are performing. But, there may be other brands bidding for the same long or short-tailed keywords you want to use for your online campaigns. This is why it’s important to have a seasoned PPC agency or specialist on your side.
To keep costs per clicks low, you have to stay within your allocated budget for ads. While you can increase your investments in the future, it is best to work with what you have to keep initial investments low. Here are some more ways to make a worthwhile and informed PPC investment.
Add Long-tail Keywords
Long-tail keywords tend to have low search volumes. Yet, they do fall into the generic keywords category, which are known to attract higher bids. Still, they play a pivotal role in PPC campaigns since they are precise and concise across the board. This means they do not attract irrelevant search queries, which saves your money on ads. They also have higher quality scores which result in lower costs per clicks from your pocket.
Target Keywords with Low Bids
When launching a PPC campaign, target keywords with lower bids. In fact, you should research keywords that have lower costs per click overall. This depends on the industry you serve as well as how competitive it is. To lower CPC and overall PPC costs, avoid using highly competitive keywords. These keywords almost never deliver results since they are greatly in use by other brands and companies. You also need to switch your bidding from automatic to manual. This gives you more control over your ads, click volumes, medications and more.
Add Negative Keywords
Negative keywords also help lower overall PPC costs. Like long-tailed keywords, these keywords prevent your ads from being targeted by irrelevant search queries. Having a healthy PPC campaign is instrumental in creating leads, profits, and revenue. These ad campaigns must also have industry-specific and relevant content across the board. This will attract users that are interested in the products and services you offer within your industries.
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