Choosing an Adwords Agency

Choosing an AdWords agency does not have to be hard. In fact, there are several SEO firms that specialize in creating and managing pay-per-click (PPC) advertising campaigns. They can take the stress and frustration out of managing your own PPC advertising and inbound marketing strategies. Local agencies even offer complimentary consultations to put your ideas and needs into fruition. With years of extensive industry experience, area companies are well versed in the industry lingo and understand all the current and burgeoning PPC – SEO trends.

What to look for in an AdWords Agency?

There are several things to keep in mind when shopping for a Google ads company. For one, they must possess an intricate knowledge of PPC in all its forms. They should also be able to answer your investment questions; ROI, profit margins, initial costs, keyword generation, lead generation, and traffic conversion via specific running ads. Also, does the company only run ads on Google platforms of other well-known search engines and social media networks? What specific PPC platforms do they serve and how long before you know how well or bad your ads are performing?

These are the types of questions you must ask local agencies to make a worthwhile and informed hiring decision.

How will your selected agency report results?

PPC success is based on ads that perform well across the web. This includes cost per link ratio, as well as how many links you get on any given day. With this in mind, you need a strategic partner to monitor and manage your PPC campaigns with close precision. They need to understand all the metrics behind online business Google ads, along with data gathering, analysis, and assessment. With this in mind, how will your agency report results to you? Here are some ways to find out:

·         Make sure the agency connects you to your AdWords and Analytics accounts.

·        Ask questions about data compilation and delivery so you know how well or poor certain keywords and ads are performing.

·        Ensure the company provides detailed information on traffic data, clicks, bidding for keywords, and which ads are right for your target audiences.

·      It is important for the company to stay abreast of all the latest PPC – SEO marketing and advertising trends. At the same token, they must be able to modify and tailor ads based on these market trends and happenings.

·        Custom reporting enables your business to become or remain competitively viable. Check to see how your ads are performing on a day-to-day basis. Also, what is their reporting cycle and in which formats are they presented to you for review?

Is your agency a Google Partner?

Your Google Ads partner must communicate with you in a timely and professional manner. This ensures your account is in good hands across the board. Also, is your agency a certified Premier Google Partner? If so, these agencies are synonymous with delivering the best PPC results within your budget. They are also known for securing maximum ROI that goes and above the standard Google 2-to-1 profit average. Furthermore, Premier partners have a better understanding of PPC advertising than just regular Google partners. 

How to Cut the Cost of your PPC Advertising

Cheap pay per click advertising or PPC is not hard to achieve. As you know or may not know, PPC is based on paying for brief ads that are showcased across Google and social media. These ads can be structured with links, slogans and to promote your products and services. The key goal is to drive leads that can convert into revenue each time your ads or links are clicked. On average, Google Ads promises a 2 to 1 return on your initial investment. Yet, this can vary based on market scope, trends and how well or poor your ads are running across the web.

Costs per Clicks

Cost per click is the price you pay to Google when someone clicks on your ads. This is a crucial metric on determining how much clicks on your ads will cost. While it’s important to hire a leading SEO agency that specializes in PPC ads, it’s as important to watch these ads on your own. This includes the desired keywords to see how well or poor they are performing. But, there may be other brands bidding for the same long or short-tailed keywords you want to use for your online campaigns. This is why it’s important to have a seasoned PPC agency or specialist on your side.

To keep costs per clicks low, you have to stay within your allocated budget for ads. While you can increase your investments in the future, it is best to work with what you have to keep initial investments low. Here are some more ways to make a worthwhile and informed PPC investment.

Add Long-tail Keywords

Long-tail keywords tend to have low search volumes. Yet, they do fall into the generic keywords category, which are known to attract higher bids. Still, they play a pivotal role in PPC campaigns since they are precise and concise across the board. This means they do not attract irrelevant search queries, which saves your money on ads. They also have higher quality scores which result in lower costs per clicks from your pocket.

Target Keywords with Low Bids

When launching a PPC campaign, target keywords with lower bids. In fact, you should research keywords that have lower costs per click overall. This depends on the industry you serve as well as how competitive it is. To lower CPC and overall PPC costs, avoid using highly competitive keywords. These keywords almost never deliver results since they are greatly in use by other brands and companies. You also need to switch your bidding from automatic to manual. This gives you more control over your ads, click volumes, medications and more.

Add Negative Keywords

Negative keywords also help lower overall PPC costs. Like long-tailed keywords, these keywords prevent your ads from being targeted by irrelevant search queries. Having a healthy PPC campaign is instrumental in creating leads, profits, and revenue. These ad campaigns must also have industry-specific and relevant content across the board. This will attract users that are interested in the products and services you offer within your industries.

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How Much Should I Pay an Agency to Manage my Adwords?

Google Adwords remains a pivotal part of countless online marketing and social media campaigns. This service, of course, allows users to pay for ads hosted by Google across its platforms and networks. The goal is to establish brand visibility, while engaging clients via likes, follows, and especially clicks. The latter converts into revenue, as well as higher web traffic to your sites, blogs, and online stores. Google Adwords allows brief advertisements to showcase your products, services, video content, and even mobile apps for download across its ad networks.

How much should you pay for PPC campaigns?

Pay-per-click (PPC) campaigns allow you to monitor the progress and success of your ads. They also enable you to utilize tools that check metrics, as well as which ads are performing or not. With years of extensive industry experience, marketing and/or SEO agencies offer pay-per-click advertising with Google Adwords as primary platforms for paid ads. With this in mind, how much should you pay for non-organic ads? There really is no concrete answer to this question since it’s based on the following:

·         How many ads you need Google to run across its advertisement platforms and networks?

·         Will your ads contain links, promotional videos, and direct content and strategic keywords?

·         Are you an industry leader, influencer or start-up commercial brand?

·         How much have you allocated in your budget for online marketing, ads, and brand advertising?

You must have these questions ready before consulting with a PPC agency. However, there are PPC budget calculators online that can help you get some estimates. Remember, you need an agency with a solid reputation to track, monitor, and take account of how well your ads are performing across Google Similarly, they must be able to help you with ad content, verbiage, keyword generation, lead generation, promotional videos and text that entices and engages new customers and users.

On Average PPC Profits

You have to spend money to earn money. This is an age-old adage that reigns true in the world of online marketing and social media advertising. With this in mind, the pay-per-click industry continues to boom at alarming rates. However, it’s simply based on how much you put in to secure leads, profits, and revenue. According to a 2016 Google report, every $1 spent on Google Ads returns an average of $2 in revenue. Google Ads (formerly AdWords) ensures a 2-to-1 return for steady ROI. However, this is not set in stone and there are many ways for advertisers to earn more across the board. This includes but is not limited to:

·         Having a good SEO agency as your partner in building brand awareness, visibility, and industry-specific ads that promote overall growth and expansion.

·         SEO agencies also manage your PPC ads with data-driven and focus-orientated results. This means they can target your ads towards niche, geo-specific or mass audiences.

·         Having a good online partner saves time, money, and promotes your ads in a digital overlapping fashion. This means your ads not only run on Google platforms but throughout the social – mobile media platforms and networks.

·         You need a seasoned, reputable online ad agency that stays abreast of all the latest industry trends and developments. This is the only way to tap into the burgeoning trends while earning revenue via clicks, follows, citations, reviews and especially higher page rankings and top placement on Google Maps and local business listings.