Google Adwords remains a pivotal part of countless online marketing and social media campaigns. This service, of course, allows users to pay for ads hosted by Google across its platforms and networks. The goal is to establish brand visibility, while engaging clients via likes, follows, and especially clicks. The latter converts into revenue, as well as higher web traffic to your sites, blogs, and online stores. Google Adwords allows brief advertisements to showcase your products, services, video content, and even mobile apps for download across its ad networks.
How much should you pay for PPC campaigns?
Pay-per-click (PPC) campaigns allow you to monitor the progress and success of your ads. They also enable you to utilize tools that check metrics, as well as which ads are performing or not. With years of extensive industry experience, marketing and/or SEO agencies offer pay-per-click advertising with Google Adwords as primary platforms for paid ads. With this in mind, how much should you pay for non-organic ads? There really is no concrete answer to this question since it’s based on the following:
· How many ads you need Google to run across its advertisement platforms and networks?
· Will your ads contain links, promotional videos, and direct content and strategic keywords?
· Are you an industry leader, influencer or start-up commercial brand?
· How much have you allocated in your budget for online marketing, ads, and brand advertising?
You must have these questions ready before consulting with a PPC agency. However, there are PPC budget calculators online that can help you get some estimates. Remember, you need an agency with a solid reputation to track, monitor, and take account of how well your ads are performing across Google Similarly, they must be able to help you with ad content, verbiage, keyword generation, lead generation, promotional videos and text that entices and engages new customers and users.
On Average PPC Profits
You have to spend money to earn money. This is an age-old adage that reigns true in the world of online marketing and social media advertising. With this in mind, the pay-per-click industry continues to boom at alarming rates. However, it’s simply based on how much you put in to secure leads, profits, and revenue. According to a 2016 Google report, every $1 spent on Google Ads returns an average of $2 in revenue. Google Ads (formerly AdWords) ensures a 2-to-1 return for steady ROI. However, this is not set in stone and there are many ways for advertisers to earn more across the board. This includes but is not limited to:
· Having a good SEO agency as your partner in building brand awareness, visibility, and industry-specific ads that promote overall growth and expansion.
· SEO agencies also manage your PPC ads with data-driven and focus-orientated results. This means they can target your ads towards niche, geo-specific or mass audiences.
· Having a good online partner saves time, money, and promotes your ads in a digital overlapping fashion. This means your ads not only run on Google platforms but throughout the social – mobile media platforms and networks.
· You need a seasoned, reputable online ad agency that stays abreast of all the latest industry trends and developments. This is the only way to tap into the burgeoning trends while earning revenue via clicks, follows, citations, reviews and especially higher page rankings and top placement on Google Maps and local business listings.
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