LinkedIn Hopes to Secure More Members with New
Technologies
LinkedIn is one of the
world’s most popular business networking and online resume sites. As a haven
for job seekers and hirers, the social media network recently refined its news
feed. Similarly, it has added a myriad of new features – designed to improve
the user experience across multiple platforms. Here is a breakdown of some of the
newest technologies and how they are affecting new and existing members.
Pipeline Builder
The Pipeline Builder has
been refined to search for the right talent automatically. In fact, there are
now sponsored updates and recruitment ads targeted to your core, niche, or
geo-specific audiences. This feature also taps into a more diverse hiring
place, which accounts for 78% of top recruiting trends by talent professionals.
The result is a wider pool of potential candidates for you to network, engage
and connect with. With diversity continuing to be paramount in 2018, here are
some more benefits of the recently enhanced Pipeline Builder feature:
·
Attract
talents through personal landing pages, while showcasing your business,
services and jobs across the board.
·
This space
enables you to engage candidates with the “I’m Interested” feature; a
seamlessly integrated click-based portal that allows you to follow-up with
potential hires in a timely and
professional manner.
·
The Pipeline
Builder enables you to extend your brands’ reach to a wider scope of audiences.
Similarly, you receive industry-specific and quality leads in real-time. This
saves you time when looking for the right candidates to fill available
positions within your business or organization.
·
Increase hiring
conversion rates, while effectively pushing top-level candidates through the
hiring process in a smooth and time-sensitive manner.
Effectively Source the Right Talent
LinkedIn has also enhanced
their artificial intelligence (AI) powered features to help companies source
the right talent. In fact, 35% of hiring managers and recruiters believe AI
plays a pivotal role in their hiring and sourcing processes. With this in mind,
LinkedIn has applied and implemented these new technologies across multiple areas.
This includes but is not limited to:
1.
More responsive candidates with Spotlights
The new Spotlights feature
helps you identify who you should reach out to first. It also helps improve
leads and conversion rates, while saving you time on multi-tasking and
screening efforts. With this add-on, LinkedIn analyzes and assesses behavioral
data and responsive candidates for recruitment managers. This establishes a
continuous flow of candidacy – but with a strong emphasis on precise and
concise matches that meet your skills requirements and overall criteria.
2.
Boost engagement with open roles on mobile
LinkedIn is tapping into
all the current and burgeoning digital trends. This includes the Jobs tab on
mobile, which allows users to effectively digest information across a plethora
of devices. For companies, mobile engagements are increasing across the board –
and it’s imperative for them to reach wider audiences via mobile, wireless and
digital devices. The mobile tab is powered by machine learning, which is
resulting in relevant job information and insights for potential candidates.
You can also respond to real-time feedback, which too improves future job
recommendations and overall candidacy.
With over 50 million
LinkedIn members viewing jobs on the platform every month, mobile-friendly and
“smart” technologies are essential for talent acquisition specialists. You are
sure to see a dramatic increase in the number of interested candidates, and
your open roles must revolve around precise descriptions that generate more
leads and decrease drop-off rates.
Secure a Competitive Edge
The Performance Summary
Report allows you to effectively analyze and assess acquired data. In fact,
this feature offers real-time data and measurable results for all
organizations. With the right data, you are able to easily share insights,
while comparing current engagement rates with departments within your business.
Similarly, you can access job slot rates and utilization, as well as hiring –
departure rates and followers. This feature even connects you with the latest
in industry news, market trends and global networking opportunities.
Sources:
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