Tips to Revive Your
Old Blog
Blogging is an essential way to effectively attract
and engage your audiences. In fact, as a content writer – you must deliver
captivating, compelling and fresh content to keep your brands active and
current. When it comes to blog content writing, your articles and posts must be
industry-specific and relevant. Similarly, they must address the concerns,
questions and requests your new and existing readers have. However, if your
blog has been lying dormant to busy work schedules or burnout – it may be time to
revive and refresh its content. This way, you do not lose readership and
continue to attract more followers. Whether using WordPress blogs or other
portals, here are some essential tips on preventing blogger burnout and
securing brand validity and awareness.
Brainstorming is
a Must
One of the main reasons blogs go stale is lack of
subject matter. In fact, you may have exhausted all topics and sub-topics
within your specific niche or industry. However, there are ways to generate new
ideas with old-fashioned brainstorming techniques. This includes hitting Google
with keyword searches, along with reviewing existing articles, editorial and
articles within your sector. This may give you some new, inspirational ideas to
work on –along with new angles for existing topics in your blog directory. This
is also the best way to take the weight off of your shoulders. This, of course,
means you can take a break from generating ideas on your own. Another great way
is to hire a ghost writer who can come up with some innovative ideas for your
blogs as well.
Build a Topics
Database
Ever thought about adding a topics database to your
blogging platform? This is a great way to keep your blog directories
streamlined – centralized – and easy to access. Remember, blogging platforms are
essentially CMS portals – which allow you to search your blogs, articles and
posts via keywords or titles. With this in mind, databases can index your blogs
based on content, titles, themes, keywords, and other vital information. They
can also do the following:
- Store future topics that need to be written as entries for your blog – daily, weekly, or monthly.
- Keep a track of news sites, journals, and other user blogs you have –or are using for blogging inspiration and ideas.
- Allow you to keep track of the latest industry trends, developments and buzz worthy – trendy news.
- Map out your topics with sufficient time to research them before publishing.
Diversification
is the Key
It is also important to diversify mediums for
optimal blog revitalization and rejuvenation. In fact, the current trend is to
revisit former popular topics – and enhance them a bit. This can be done with
how you present them (new links, new graphics, etc.), or adding current content
to reflect the current times. How about a follow-up blog posts to some of your
top blogs in the past? Another option is to create new blogs based on older
ideas – but with a modern and contemporary touch. For example: if you had a
blog about old wooden rocking chairs – how about a similar blog post with the
latest in rocking chairs and accessories? This is a great way to keep your blog
active, current and reflective of the newest industry trends and developments.
Final Touches
After reviving and refreshing your content, you
should also check all your social media and internal – external links. Make
sure they are not broken – or update them to reflect any new site link changes
or modifications. It’s also a good idea to update your images, videos, and even
your policy pages and RSS feed subscriptions. This will breathe new life into
your blogging platforms and posts for months to come.
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