Word of Mouth Marketing is Still a Successful Advertising Ploy

Word of Mouth Marketing is Still a Successful Advertising Ploy

It seems word of mouth marketing (WOMM) has gone nearly extinct with the rise of social and mobile media marketing. However, is this completely true in the new digital age? Experts believe word-of-mouth marketing is still a crucial way to generate leads and higher conversions. Here are some ways to revive this traditional advertising technique in your online campaigns.

Restore Brand Trust

Today’s buyers are simply drained from endless business ads across Facebook. In fact, most customers want a return to grass-roots levels for shopping and building organic relationships with brand owners. This is why 92 percent of consumers prefer recommendations from family and friends above ads and digital forms of marketing. 

This is according to Nielsen’s Global Trust in Advertising which has seen strong resurgence in word-of-mouth marketing in the last few years. As a business owner, you can generate stronger leads with influential customers that are willing to spread the word about your company. Remember, buyers tend to trust people they know – and are willing to accept business referrals and product/service organic advertising.

Surpass Cold Calling

There are over 210 million people now listed on the US Do Not Call registry. This is according to the Federal Trade Commission (FTC) which continues to combat nagging robocalls and misleading scams. Still, this is over 200 million people that legitimate companies could be marketing their brands and services to. With the growing elimination of these potential sources, word-of-mouth-marketing has resurfaced as a viable and user-friendly advertising tool. Here are some more ways that that WOMM is electrifying the market again:

• Many businesses – that have lost potential revenue due to unwanted calling lists – are making up for these losses with traditional, word of mouth marketing.
• Several brands are offering incentives to top-shoppers (special discounts, access to flash sales, promotional items, etc) for spreading the word about their businesses. This includes using social networking and referral programs to attract and engage new customers.
• WOMM is completely legal and not subject to all FTC guidelines and regulations. However, companies cannot harass potential customers/clients (like cold calling) or risk assessing fines, citations, and penalties.

Build Value Again

As a small business owner with a tight ad budget, word-of-mouth marketing may be your perfect solution. Also known as business or viral marketing, this form of advertising is designed to build your brand’s value and awareness. While higher visibility is important in becoming competitive, you do have less control over word of mouth than other paid forms of marketing. Still, this is a viable platform for owners since referrals tend to bring in new, interested buyers. These customers are more likely to purchase greater items via referrals - than those that stumble across your online stores or pages.

According to the University of North Carolina’s Center for Integrated Marketing and Sales (CIMS), referred customers tend to stick with your brands and companies longer than folks who find them through other means. Referred customers that are happy also tend to direct their friends and loved ones towards your business. This builds brand value again while helping your business grow, expand, and compete.

Low Cost Incentives

Another benefit of word-of-mouth marketing is that it has little to no overhead costs. Unlike other forms of paid advertising, WOMM is truly an inexpensive marketing tool that increases your business and brand awareness. If you do not have the budget for pricy print ad campaigns or radio/TV spots, referrals is a proven way to bring back loyal customers that may have opted for Amazon and other online shopping outlets. You can even add cost-effective e-mail marketing promotions and/or social networking to your marketing mix.

Build Business Again

While WOMM is certainly now new, it still plays a critical role in brand building and engagements. If you cannot compete with larger, establish brands, using word-of-mouth marketing still evokes emotions and builds positive feelings about your products and services. This essentially highlights you brands in a stronger light – one that can be reflected in tips, articles, and other informational materials.

Show me the money How to fund your course the smart way Program Essentials

Show me the money How to fund your course the smart way Program Essentials

Course funding is designed to help students expand their educational horizons. Similarly, this form of financial assistance helps pay for course tuition, books, resources, materials, and other essentials needed to secure field mastery and certification after graduation. If looking to show me the money how to fund your course the smart way, here are some of the program essentials.

Candor Professional Beauty Academy or CPBA believes in turning your dreams into realities. With honesty, integrity, and optimal support, they offer a range of financing services for students entering the beautification industry. Whether wishing to become a beautician, makeup artist, hair stylist, or enter a related profession, CPBA can help you achieve certification even if you do not have the funds for your education.

The Candor Professional Beauty Academy features Level 2 and Level 3 courses. For the latter, you are eligible to apply for a 19+ Advanced Learner loan to subsidize the cost of training. For Level 2 students who are unemployed or without any form of income, they can be fully or partially funded by the government. In order to be eligible for these loans, you must be a citizen of the European area you are from or have a right to reside in the UK. You must have also been a resident of the EU or designated European Economic area for at least three years.

The Academy school year start from September to August. Therefore, you must be at least 19 years of age by August 31 in order to qualify for course funding. Full funding means you do not have to pay anything for the tuition or course materials. The government will cover the cost of the course funds and beautification training. However, you will still be responsible for the fees associated with purchasing uniforms and kits.

If you are between the ages of 19 and 23, you get full Level 2 qualification. However, applicants ages 24 and older can apply for unemployment or low wage course funding. Learn more about starting your education in beautification services by contacting the CPBA today or visit their website for course funding information. 

https://www.cpba.co.uk/

Choosing an Adwords Agency

Choosing an AdWords agency does not have to be hard. In fact, there are several SEO firms that specialize in creating and managing pay-per-click (PPC) advertising campaigns. They can take the stress and frustration out of managing your own PPC advertising and inbound marketing strategies. Local agencies even offer complimentary consultations to put your ideas and needs into fruition. With years of extensive industry experience, area companies are well versed in the industry lingo and understand all the current and burgeoning PPC – SEO trends.

What to look for in an AdWords Agency?

There are several things to keep in mind when shopping for a Google ads company. For one, they must possess an intricate knowledge of PPC in all its forms. They should also be able to answer your investment questions; ROI, profit margins, initial costs, keyword generation, lead generation, and traffic conversion via specific running ads. Also, does the company only run ads on Google platforms of other well-known search engines and social media networks? What specific PPC platforms do they serve and how long before you know how well or bad your ads are performing?

These are the types of questions you must ask local agencies to make a worthwhile and informed hiring decision.

How will your selected agency report results?

PPC success is based on ads that perform well across the web. This includes cost per link ratio, as well as how many links you get on any given day. With this in mind, you need a strategic partner to monitor and manage your PPC campaigns with close precision. They need to understand all the metrics behind online business Google ads, along with data gathering, analysis, and assessment. With this in mind, how will your agency report results to you? Here are some ways to find out:

·         Make sure the agency connects you to your AdWords and Analytics accounts.

·        Ask questions about data compilation and delivery so you know how well or poor certain keywords and ads are performing.

·        Ensure the company provides detailed information on traffic data, clicks, bidding for keywords, and which ads are right for your target audiences.

·      It is important for the company to stay abreast of all the latest PPC – SEO marketing and advertising trends. At the same token, they must be able to modify and tailor ads based on these market trends and happenings.

·        Custom reporting enables your business to become or remain competitively viable. Check to see how your ads are performing on a day-to-day basis. Also, what is their reporting cycle and in which formats are they presented to you for review?

Is your agency a Google Partner?

Your Google Ads partner must communicate with you in a timely and professional manner. This ensures your account is in good hands across the board. Also, is your agency a certified Premier Google Partner? If so, these agencies are synonymous with delivering the best PPC results within your budget. They are also known for securing maximum ROI that goes and above the standard Google 2-to-1 profit average. Furthermore, Premier partners have a better understanding of PPC advertising than just regular Google partners. 

How to Cut the Cost of your PPC Advertising

Cheap pay per click advertising or PPC is not hard to achieve. As you know or may not know, PPC is based on paying for brief ads that are showcased across Google and social media. These ads can be structured with links, slogans and to promote your products and services. The key goal is to drive leads that can convert into revenue each time your ads or links are clicked. On average, Google Ads promises a 2 to 1 return on your initial investment. Yet, this can vary based on market scope, trends and how well or poor your ads are running across the web.

Costs per Clicks

Cost per click is the price you pay to Google when someone clicks on your ads. This is a crucial metric on determining how much clicks on your ads will cost. While it’s important to hire a leading SEO agency that specializes in PPC ads, it’s as important to watch these ads on your own. This includes the desired keywords to see how well or poor they are performing. But, there may be other brands bidding for the same long or short-tailed keywords you want to use for your online campaigns. This is why it’s important to have a seasoned PPC agency or specialist on your side.

To keep costs per clicks low, you have to stay within your allocated budget for ads. While you can increase your investments in the future, it is best to work with what you have to keep initial investments low. Here are some more ways to make a worthwhile and informed PPC investment.

Add Long-tail Keywords

Long-tail keywords tend to have low search volumes. Yet, they do fall into the generic keywords category, which are known to attract higher bids. Still, they play a pivotal role in PPC campaigns since they are precise and concise across the board. This means they do not attract irrelevant search queries, which saves your money on ads. They also have higher quality scores which result in lower costs per clicks from your pocket.

Target Keywords with Low Bids

When launching a PPC campaign, target keywords with lower bids. In fact, you should research keywords that have lower costs per click overall. This depends on the industry you serve as well as how competitive it is. To lower CPC and overall PPC costs, avoid using highly competitive keywords. These keywords almost never deliver results since they are greatly in use by other brands and companies. You also need to switch your bidding from automatic to manual. This gives you more control over your ads, click volumes, medications and more.

Add Negative Keywords

Negative keywords also help lower overall PPC costs. Like long-tailed keywords, these keywords prevent your ads from being targeted by irrelevant search queries. Having a healthy PPC campaign is instrumental in creating leads, profits, and revenue. These ad campaigns must also have industry-specific and relevant content across the board. This will attract users that are interested in the products and services you offer within your industries.

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How Much Should I Pay an Agency to Manage my Adwords?

Google Adwords remains a pivotal part of countless online marketing and social media campaigns. This service, of course, allows users to pay for ads hosted by Google across its platforms and networks. The goal is to establish brand visibility, while engaging clients via likes, follows, and especially clicks. The latter converts into revenue, as well as higher web traffic to your sites, blogs, and online stores. Google Adwords allows brief advertisements to showcase your products, services, video content, and even mobile apps for download across its ad networks.

How much should you pay for PPC campaigns?

Pay-per-click (PPC) campaigns allow you to monitor the progress and success of your ads. They also enable you to utilize tools that check metrics, as well as which ads are performing or not. With years of extensive industry experience, marketing and/or SEO agencies offer pay-per-click advertising with Google Adwords as primary platforms for paid ads. With this in mind, how much should you pay for non-organic ads? There really is no concrete answer to this question since it’s based on the following:

·         How many ads you need Google to run across its advertisement platforms and networks?

·         Will your ads contain links, promotional videos, and direct content and strategic keywords?

·         Are you an industry leader, influencer or start-up commercial brand?

·         How much have you allocated in your budget for online marketing, ads, and brand advertising?

You must have these questions ready before consulting with a PPC agency. However, there are PPC budget calculators online that can help you get some estimates. Remember, you need an agency with a solid reputation to track, monitor, and take account of how well your ads are performing across Google Similarly, they must be able to help you with ad content, verbiage, keyword generation, lead generation, promotional videos and text that entices and engages new customers and users.

On Average PPC Profits

You have to spend money to earn money. This is an age-old adage that reigns true in the world of online marketing and social media advertising. With this in mind, the pay-per-click industry continues to boom at alarming rates. However, it’s simply based on how much you put in to secure leads, profits, and revenue. According to a 2016 Google report, every $1 spent on Google Ads returns an average of $2 in revenue. Google Ads (formerly AdWords) ensures a 2-to-1 return for steady ROI. However, this is not set in stone and there are many ways for advertisers to earn more across the board. This includes but is not limited to:

·         Having a good SEO agency as your partner in building brand awareness, visibility, and industry-specific ads that promote overall growth and expansion.

·         SEO agencies also manage your PPC ads with data-driven and focus-orientated results. This means they can target your ads towards niche, geo-specific or mass audiences.

·         Having a good online partner saves time, money, and promotes your ads in a digital overlapping fashion. This means your ads not only run on Google platforms but throughout the social – mobile media platforms and networks.

·         You need a seasoned, reputable online ad agency that stays abreast of all the latest industry trends and developments. This is the only way to tap into the burgeoning trends while earning revenue via clicks, follows, citations, reviews and especially higher page rankings and top placement on Google Maps and local business listings.

The Benefits of Using the Cloud

The Benefits of Using the Cloud

There are several benefits associated with cloud computing for a myriad of industries. For one there is more flexibility with cloud solutions as opposed to in-house servers.  In fact, users are able to scale their services to meet their immediate and long-term needs. Similarly, they have the freedom to customize applications, as well as access and restrictions from any device with an internet connection. Here are some more ways the cloud can enhance your business productivity and performance:

•    Scalability – cloud infrastructure offers on-demand and real-time access to support workloads. You can easily scale your services to suit employee, client and customer needs.

•    Storage – cloud storage is perfect for digitally housing client communications, projects, files and documents within a safe and secure environment. These services correlate with all existing or new security systems to protect your most discreet business content and contacts. You can also choose from public, private or hybrid storage for your needs.

•    Control options – you can easily control your access and services with as-a-service options. This includes mandating who has control to certain files, documents, and everyday business apps, directives, and protocols. Software as a service (SaaS), platform as a service (PaaS), and infrastructure as a service (IaaS) platforms are available.

•    Tool choices – the cloud lets you and designated users select from a myriad of pre-built features and tools. These can be modified to meet your specific needs across the board.

•    Security tools – virtual private cloud encryption and API helps keep your most crucial data secure at all times.

Cloud computing also ensures you stay online and connected at all times. This includes downtime and maintenance, as well as inclement weather conditions. In the world of business, even the slightest delay or client miscommunication can have drastic effects on business. Therefore, you need cloud solutions that keep you in contact with in-house teams, remote employees, and especially clients and customers at all times.

Efficiency

Enterprise or organizational users have assured efficiency across the cloud. In fact, they can get applications to market faster, while avoiding underlying infrastructure costs or maintenance. Cloud computing is also a cost-efficient solution since it seamlessly integrates with all existing apps, systems, hardware, and software. Similarly, it delivers faster access to apps, documents, and files from virtually any internet-connected device. Here are some more advantages of adopting the cloud:

•    Quick access – access cloud-based apps and data from any internet-connected device. This includes smartphones, tablets, laptops, desktops, IPods, IPads and more.

•    Speed to market – cloud development or modification enables users to get their apps to market faster. This prevents infrastructure costs and maintenance issues across the board.

•    Security – efficient cloud servers offer ample storage space for safe and secured documents. Similarly, they protect your data in cases of hardware failures with regular maintenance and periodic network backups.

•    Equipment savings – Cloud computing utilizes remote resources across the board. This saves companies time and money on servers and equipment.

•    Pay as you use – you can save money by only paying for the resources you use.

These are some of the benefits of switching over to cloud servers for personal or commercial commuting. In fact, you can streamline and centralize all work-related communications, as well as collaborate with remote teams to give you a stronger edge in your respective field or industry.

The Essentials of Sosua Nightlife

The Essentials of Sosua Nightlife

The Dominican Republic is a haven for global tourists and visitors. From Santo Domingo to Puerto Plata, the DR is synonymous with crystal blue waters and sandy beaches that are perfect for all types of nautical and aquatic activities. However, Sosua nightlife spots and attractions are simply unparalleled when it comes to bachelor parties, clubs and social gatherings and events.

When it comes to Sosua Dominican Republic nightlife, there are many attractions that simply cannot be missed. This includes Rumbas, which are essentially bars, sports bars and dance clubs with plenty of live entertainment and music. In fact, Bar Central is considered the premiere venue in Sosua with so many beautiful and attractive women.

Bar Central features a myriad of American sports via television. This includes MLB, NBA, NFL, NHL and even MLS. Similarly, there is a huge selection of beers on tap, bottle services and the finest in domestic and international sangrias and wines. This hot nightlife spot features live DJ entertainment, as well as performances by local and international singers and groups.

There are even rooms for rent at Bar Central at around $8.00 an hour. This is the equivalent of US $12 for around 3 hours. Whether for bachelor parties, business trips or personal vacations, nothing beats nightlife party Sosua style. You and yours should also visit the City Lights Hotel and Lodging venue. This is a highly-recommended and heralded place for single men.

City Lights features beautiful girls from DR, Puerto Rico, Haiti and other exotic Caribbean and international destinations. Whether you need an escort for the night or someone to dance the night away with, these lovely ladies will definitely meet your every desire. As always, City Lights offers a fine selection of scrumptious appetizers, delicious entrees and beer, wine and spirits to get you and yours in the mood.

When it comes to bachelor party Sosua, there are so many nightclubs and discos in the heart of the city. However, the DR government has substantially cracked down on massage parlors and strip clubs in the area. This includes the famous Passions and CMP bars, which were frequented by bachelor party groups for many years. With this in mind, you may need to speak with a local guide about finding the right spot for your extracurricular activities.

Even with the government crackdown, it’s safe to say that most nightclubs double up as brothels. Therefore, you and your friends may get lucky at literally any Sosua strip clubs nightlife attraction. From party favors and exotic dances to the best bars and restaurants, you will find true entertainment and memorable experiences across the city and outskirts.

If looking for a good time with your friends, El Batey is a haven for international dance clubs and discos. You and yours should also visit Cubano Café, Bailey’s, Sinatra’s, Bologna’s and Britannia’s. Similarly, Jolly Rogers is the perfect hotspot for singles looking for a great night of action or maybe their future significant other.

While Sosua in mainly for bachelor parties, there are still plenty of upscale nightclubs for those looking to have a fun and safe time. This includes Gansevoort, which was previously known as the Ocean Club. Morua Mai and Mio are great for older couples, as well as travelers, tourists and guests. The new Ice Bar is a classy jazzy piano bar, which continues to attract patrons near and far.

For culinary delights and fine restaurants, you will find a smooth mix of Italian, Chinese, Canadian, American, French, Mexican and other eateries and outdoor cafes on the island. Sosua has a main strip called Pedro Clistante, which showcases some of the top bars, restaurants and dining establishments anywhere in the DR. Similarly, you will find some of the hottest women walking the area, while interacting with tourists and locals alike.

If looking for a more serene experience, Sosua does feature a number of relaxing nightlife spots. This includes Valentino bar, which truly has a relaxed atmosphere. This popular, trendy and quiet venue is located on the corner of Duarte Street. You and yours can enjoy a fine cigar, while checking out the local art scene with fine beverages and spirits.

There is also Yamazato’s Sushi Bar, which is great for a bite to eat after a night of partying with your friends. The Sake is amazing as is the fine dining atmosphere and ample, comfortable seats. Sosua is also feature gambling for poker, roulette, black jack and games lovers. Located in Sosua Bay Plaze near the beach, the Coral Casino is great for hosting bachelor parties with free drinks to visitors. Similarly, the beach entrance is literally seconds away with access to cabana drinks, bonfires and nightly beach parties for guests and locals alike.

There are plenty of daytime activities in Sosua for one and all. With beautiful coral reefs, bays and spectacular beaches, you can enjoy boating, charter fishing, jet skiing and a full range of water sports. There are also cruises, along with party boats, glass bottom boats, and snorkeling and scuba diving for all.

You can find all these nautical activities at Sosua Beach. With golden sand beaches and crystal clear waters, this beach features colorful sea life and is safe for swimming. Local charter boats also take you out on the ocean for whale watching and snorkeling. The dock areas feature boat rentals, equipment rentals, safety guides and everything you need to enjoy the wonder and magic of Sosua Beach.

Beach Alicia is also a great place to get some sun and enjoy watersports in the area. This beach is less crowded than Sosua Beach, however, you need to bring your own beach umbrellas and chairs. Whether for bachelor parties or family vacations, Sosua simply offers something for everyone. If taking the kids along, there are entertainment centers in rooms with LED TV, video games, and Wi-Fi so they can enjoy their tablets, smartphones and devices.

The Dominican Republican continues to attract visitors from all over the world. From Sosua to Punta Cana, the island nation has seen significant boom in tourism over the last few years. If planning a trip to DR and Sosua, you can access Google for hotel, motel and resort reviews to make a worthwhile and informed decision.